The heebee Jeebies

is something many of us struggle to face in our pursuit to find true ourselves. I believe this is rooted in the fact that we have to search the darkest parts of our souls to really find where we have been hiding. In that process, we may run into some versions of ourselves that we don’t like or didn’t realize existed. I have struggled with fear for years and it has stunted my growth as a person, specifically as a creative. refusing to share my work in fear of the criticism that may come along. After years of hiding, I have decided to turn fear into fuel and this concept of bourbon is just one representation of that decision.

Brand strategy / Visual Identity